Handling Covid-19 in Sampang: leadership and local elite public communication strategy

After the Covid-19 outbreak, emergence of an economic recession is impact various policies to prevent spread virus, such as extreme lockdown policy Large-Scale Social Restrictions. Sampang, a small regency in Madura Island, Indonesia, has successfully maintained low case Covid-19. This article elaborates on success Sampang Regency maintaining its green zone status. More specifically, what government's communication strategy during pandemics. used qualitative method with study approach ten villages Focus Group Discussion. The results show that local elite's pandemic situation does not only physically come directly field or meet villagers but also virtually using mass media effective maintain index transmission.